Nobody reads the manual.

Organisations that need to reach and engage external audiences such as customers, dealers, partners and practitioners have faced challenges bringing training online.

Traditional eLearning tends to be based on text-heavy corporate instructional design that doesn't suit or inspire hands-on people.

LMSs tend to be designed for internal employees. Those who want to educate external audiences need to motivate busy learners to engage without being able to mandate training. Programmes often suffer from ‘one and done’ learners who log in to the LMS once, never to return - but still costing a license.

They don't want to waste time on things they already know.

We looked into some research conducted by a customer that showed these audiences typically don’t like doing eLearning courses if they already feel they know the subject, but do like to be challenged. People are short of time, have limited attention and are focused on the things they need to know.

Practical training needs to be as realistic and relevant as possible. People turn off quickly if they think it doesn’t look like the real thing, it’s not for them or it’s not relatable.

How.io powers training initiatives that change behaviours, builds confidence and capabilities.

Our approach is to engage audiences with personalised, visual learning experiences that simulate real world challenges and make learners aware of what they don’t already know. The idea is to uncover knowledge gaps then assign only targeted learning to help fill them.

Our goal is to enable anyone to create their own visual learning. With a simple authoring tool and easy access to mobile phone or action cameras, anyone can create learning activities that simulate real world experiences.

Our initiatives are designed to solve complex training problems.

They’re super flexible, enable you to design a workflow that meets your needs and makes learning more efficient for your learners.

Learning campaigns are one use case - engaging learners in the inbox with a personalised dripped micro-learning feed. Collecting information or documents, assessing workforce competencies, identifying and grouping audiences are great use cases for initiatives.

You can then personalise initiatives to the language, region, role, product or other attribute to make learning as relevant and as short as possible.

In a world with an AI content overload, Your learners will appreciate you ❤️.